How To Write Captivating Headlines With The Help Of A Certain "Social Network"

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Are you spending hours mulling over a perfect headline?

Fret not. Here’s an instant headline idea generator…

Go to Digg.com

If you want to write a headline regarding "weight loss",
go to the search bar and key in the keyword accordingly.

And there you go.

A full page of "most dugg" (and compelling) headlines you can
immediately swipe for your articles, blog posts and sales letters.

Pretty neat eh?

All success,
Jag

P.S If you want "proven" and "battle-tested" headline
ideas, go to HardToFindAds.com

In there, you will find hundreds of promotional campaigns
written by legendary copywriters such as Eugene Schwartz,
Gary Halbert and John Carlton.

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The Need For “Proof”

Whether you are doing online or offline sales, the main question your prospects will ask is why should they trust you?

Why should they engage your service? Or buy your product?

The biggest obstacle to getting the sale is displaying adequate proof.

Proof that you are able to do what you say you can do.

Proof that it is safe to do business with you. Proof that there will little to no risk.

I’ve lost sales before. I’ve made unconvincing presentation too. Because I failed to show enough proof. So don’t repeat the same mistakes I made.

Here are a few good ways to ramp up your “proofs”:

• Display successful case studies – how, who what, when, why – explain in specific terms how your service/product has helped…
• Testimonials – better to let a 3rd party brag for you…
• Show videos/images/pictures (optical proof) of results/products – People are visual creature. They tend to believe more when they see…
• Show relevant certifications – I’m talking about security certifications… educational certifications…industry accredited certifications and so on…

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Don’t Sell The Steak. Sell The Sizzle.

This is a great quote from the great copywriter, Elmer Wheeler.

Basically, as humans, we are all emotional creatures. A lot of what we do are driven by emotions. And you will include buying decision in that.

Emotions are what we made us buy. And then we use logic to justify the purchase.

Therefore, if you can appeal successful to your prospect’s emotions…and press his hot buttons repeatedly…you are going to get his business.

So what can spark off his emotions, you may ask?

The short answer is put your focus on “benefits”.

Elmer Wheeler, calls this selling the “sizzle”.

“WHAT WE MEAN by the “sizzle” is the BIGGEST selling point in your proposition – the MAIN reasons why your prospects will want to buy. The sizzling of the steak starts the sale more than the cow ever did, though the cow is, of course, very necessary!

Hidden in everything you sell, whether a tangible or an intangible, are “sizzles.” Find them and use them to start the sale. Then, after desire has been established in the prospect’s thinking, you can bring in the necessary technical points.

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Pressing Your Buyer’s Emotional Hot Button

Listen. If you want your buyer to well…buy…from you, you need to get his emotions raging. To make him want to buy. NOW!

How?

Pay close attention to what I’m going to tell you.

I want you to focus on these top 10 buying emotion. And you will do all you can to invoke these emotion in your buyer’s mind.

The Top 14 Buyer’s Emotion - The Secret Revealed!

• Fear
• Curiosity
• Vanity
• Compassion
• Insecurity
• Lust
• Pride
• Laziness
• Confidence
• Satisfaction
• Desperation
• Jealousy
• Embarrassment
• Anger

Got them all down? Good. Think of all ways and examples to incite all these emotions the next time you sit down to write your sales copy or when you engage in a persuasive pitch to someone in person.

When you get him sufficiently moved, he will buy. All this are part of consumer psychology and sales techniques.

And it’s just fascinating to see how these can affect one’s buying decision. And not just buying decision. It’s also the speed of it.

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50 Power Words To ‘Juice’ Up Your Sales Copy

Copywriting is salesmanship in print.

If you want to sell on the net, then you MUST know copywriting.

You need to use words that sell. Words that inspire emotional response in your prospect.

And to make them want to buy.

Copywriting is all about the clever use of persuasive power words to entice and compel people into buying.

Yes the art of using just that - ‘hot’ words that sell which pushed your emotional hot button.

If we are to use the normal words like we do in our typical conversation, we might have trouble convincing, because the words we usually speak lack the extra ’spark’ and ‘emotional-inducing’ elements.

With effective emotional triggering words and phrases, it can make a major difference to your conversion.

I compiled a list of 50 power and ‘juicy’ words that can help to spice up your copy and give it an ‘extra’ magic.

Here Goes Nothing!

1
Absolutely

2
Accomplish

3
Achieve

4
Adore

5
Advice

6
Alluring

7
Authentic

8
Automatically

9
Avalanche

10
Choice

11
Cinch

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Copywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter Writing

Writing sales copy is not easy especially if you are new to it.

Often, you may get the dreaded “writer’s block”!

You don’t how to start…and where to start.

And sometimes you don’t even know what the hell to write!

Fear not. All you need is a guiding light. I prepared a quick video, and inside you will learn:

• A copywriting questionnaire to get your creative juices flowing
• How to get your sales copy foundation up and running in no time

Click the “play” button to watch the video now!

As usual, let me know what you think.

Is this video useful? Shoot away!

All success,

Jag Foo

P.S You can download a PDF version report of the video here.

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4 More Ways to Turbocharge Your Writing

Came across this excellent article on copywriting. And I thought I share this with you. Enjoy!

By Yanik Silver

Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.

The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always tell copywriters not to worry about getting every word right. Just "let it all hang out."

Then, the real work begins: the editing. That’s when you transform your copy from decent to good - or even great. As copywriting expert Clayton Makepeace says, "The more compelling you make each section of your sales letter, the greater your response and average order will be."

In my last article for ETR - "4 Simple Ways to Turbocharge Your Writing" - I said that the best way to do the editing is to focus on one thing at a time. And I walked you through the first four phases of the process.

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