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Posts from February 2008

The Single Most Important Detail You Must Remember To Make People Like You…

nameIf you are a sales or a marketing person, one of the first thing you must do is to establish rapport with the person or party you want to sell to.

You want to make them like you. To trust you. With that done, half the battle is won.

So, how do you make them like you?

Simple. Make them feel as if they are worth a million bucks. Make them feel important. Make them feel that YOU…like them.

And one of the first step towards doing that is…

….remembering their names and using it often!

Often when we are introduced to new people, we forget their names at the next instance.

From now on, for your own sake, and your own business or sales sakes, make a concerted effort to start remembering all the names of people you come across with.

Even better, compliment how nice their name sounds.

That will totally rock their world! Totally… It really helps to open up doors and get them to open and warm up to you.

I tried that numerous times. All done with sincerity, of course. And the look of happiness on their face is just…priceless!


How To Use Your Audience’s Fear To Your Marketing’s Advantage

fearFor those who play stocks, you might be familiar with this saying.

"Stocks take the stairs on the way up… and the elevator on the way down."

Don’t believe me?

Just pick any stocks in the market and observe how long it takes for it to reach it’s all time high, and then take a look at the time it takes to drop back to the bottom or at least to half of it.

More often than not - it literally takes the elevator down! Back to square one!

What does this show?

One word - FEAR!

In marketing, we can take advantage of this very fear element of your prospects to your profit.

How?

Remember the following…

The Fear Of Loss Is Greater Than The Desire For Gain

Everyone loves to win something. But they hate losing even more.

It’s all nice presenting the benefits and how your prospects can gain when they take up your product or services.

All well and good. You touch on their emotion. You make them feel positive.

But….DON’T JUST STOP THERE!

Negative emotions work powerfully too!