Came across this excellent article on copywriting. And I thought I share this with you. Enjoy!
By Yanik Silver
Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.
The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always tell copywriters not to worry about getting every word right. Just "let it all hang out."
Then, the real work begins: the editing. That’s when you transform your copy from decent to good - or even great. As copywriting expert Clayton Makepeace says, "The more compelling you make each section of your sales letter, the greater your response and average order will be."
In my last article for ETR - "4 Simple Ways to Turbocharge Your Writing" - I said that the best way to do the editing is to focus on one thing at a time. And I walked you through the first four phases of the process.