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Posts from May 2009

Pressing Your Buyer’s Emotional Hot Button

emotional hot buttonListen. If you want your buyer to well…buy…from you, you need to get his emotions raging. To make him want to buy. NOW!

How?

Pay close attention to what I’m going to tell you.

I want you to focus on these top 10 buying emotion. And you will do all you can to invoke these emotion in your buyer’s mind.

The Top 14 Buyer’s Emotion - The Secret Revealed!

  • Fear
  • Curiosity
  • Vanity
  • Compassion
  • Insecurity
  • Lust
  • Pride
  • Laziness
  • Confidence
  • Satisfaction
  • Desperation
  • Jealousy
  • Embarrassment
  • Anger

Got them all down? Good. Think of all ways and examples to incite all these emotions the next time you sit down to write your sales copy or when you engage in a persuasive pitch to someone in person.

When you get him sufficiently moved, he will buy. All this are part of consumer psychology and sales techniques.

And it’s just fascinating to see how these can affect one’s buying decision. And not just buying decision. It’s also the speed of it.


50 Power Words To ‘Juice’ Up Your Sales Copy

clip_image002Copywriting is salesmanship in print.

If you want to sell on the net, then you MUST know copywriting.

You need to use words that sell. Words that inspire emotional response in your prospect.

And to make them want to buy.

            

Copywriting is all about the clever use of persuasive power words to entice and compel people into buying.

Yes the art of using just that - ‘hot’ words that sell which pushed your emotional hot button.

If we are to use the normal words like we do in our typical conversation, we might have trouble convincing, because the words we usually speak lack the extra ’spark’ and ‘emotional-inducing’ elements.

With effective emotional triggering words and phrases, it can make a major difference to your conversion.

I compiled a list of 50 power and ‘juicy’ words that can help to spice up your copy and give it an ‘extra’ magic.

Here Goes Nothing!

1
Absolutely

2
Accomplish

3
Achieve

4
Adore

5
Advice

6
Alluring

7
Authentic

8
Automatically

9
Avalanche

10
Choice

11
Cinch