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Posts from September 2009

How To Write Captivating Headlines With The Help Of A Certain "Social Network"

Are you spending hours mulling over a perfect headline?

Fret not. Here’s an instant headline idea generator…

Go to Digg.com

If you want to write a headline regarding "weight loss",
go to the search bar and key in the keyword accordingly.

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And there you go.

A full page of "most dugg" (and compelling) headlines you can
immediately swipe for your articles, blog posts and sales letters.

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Pretty neat eh?

All success,
Jag

P.S If you want "proven" and "battle-tested" headline
ideas, go to HardToFindAds.com

In there, you will find hundreds of promotional campaigns
written by legendary copywriters such as Eugene Schwartz,
Gary Halbert and John Carlton.


The Need For “Proof”

business "proof" Whether you are doing online or offline sales, the main question your prospects will ask is why should they trust you?

Why should they engage your service? Or buy your product?

 

The biggest obstacle to getting the sale is displaying adequate proof.

Proof that you are able to do what you say you can do.

Proof that it is safe to do business with you. Proof that there will little to no risk.

I’ve lost sales before. I’ve made unconvincing presentation too. Because I failed to show enough proof. So don’t repeat the same mistakes I made.

Here are a few good ways to ramp up your “proofs”:

  • Display successful case studies – how, who what, when, why – explain in specific terms how your service/product has helped…
  • Testimonials – better to let a 3rd party brag for you…
  • Show videos/images/pictures (optical proof) of results/products – People are visual creature. They tend to believe more when they see…
  • Show relevant certifications – I’m talking about security certifications… educational certifications…industry accredited certifications and so on…

Don’t Sell The Steak. Sell The Sizzle.

sell the sizzle. Not steak. Sell the benefits. Not features. This is a great quote from the great copywriter, Elmer Wheeler.

Basically, as humans, we are all emotional creatures. A lot of what we do are driven by emotions. And you will include buying decision in that.

Emotions are what we made us buy. And then we use logic to justify the purchase.

Therefore, if you can appeal successful to your prospect’s emotions…and press his hot buttons repeatedly…you are going to get his business.

So what can spark off his emotions, you may ask?

The short answer is put your focus on “benefits”.

Elmer Wheeler, calls this selling the “sizzle”.

“WHAT WE MEAN by the “sizzle” is the BIGGEST selling point in your proposition – the MAIN reasons why your prospects will want to buy. The sizzling of the steak starts the sale more than the cow ever did, though the cow is, of course, very necessary!

Hidden in everything you sell, whether a tangible or an intangible, are “sizzles.” Find them and use them to start the sale. Then, after desire has been established in the prospect’s thinking, you can bring in the necessary technical points.