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Persuasion - Mind Motivators – Part 1

persuasion - mind motivators

When it comes to selling, you have to understand that people based largely on emotion. Not logic.

For them to part with their hard-earned money, you have to first discover their innate wants and desires. We call these “mind motivators”. Once you get their sweet spot, keep pressing these emotional hot buttons.

As you slowly begin to understand what gets the buyer’s pulse racing, you can easily incorporate them in your sales presentation and sales copy.

Use it in your sales copy for PPC ad…landing page copy…banner…whatever!

Here are a few mind motivators for starters:

  • Buyers want to avoid pain
  • Buyers want to gain pleasure
  • Buyers want to save time
  • Buyers want to have an easier life
  • Buyers want to feel safe and secure
  • Buyers want to have a peace of mind
  • Buyers love to receive compliments
  • Buyers like to invest in future
  • Buyers also love short term, instant gratification
  • Buyers like experience happiness
  • Buyers are fearful of being disadvantaged
  • Buyers love to dream the dream

Don’t Sell The Steak. Sell The Sizzle.

sell the sizzle. Not steak. Sell the benefits. Not features. This is a great quote from the great copywriter, Elmer Wheeler.

Basically, as humans, we are all emotional creatures. A lot of what we do are driven by emotions. And you will include buying decision in that.

Emotions are what we made us buy. And then we use logic to justify the purchase.

Therefore, if you can appeal successful to your prospect’s emotions…and press his hot buttons repeatedly…you are going to get his business.

So what can spark off his emotions, you may ask?

The short answer is put your focus on “benefits”.

Elmer Wheeler, calls this selling the “sizzle”.

“WHAT WE MEAN by the “sizzle” is the BIGGEST selling point in your proposition – the MAIN reasons why your prospects will want to buy. The sizzling of the steak starts the sale more than the cow ever did, though the cow is, of course, very necessary!

Hidden in everything you sell, whether a tangible or an intangible, are “sizzles.” Find them and use them to start the sale. Then, after desire has been established in the prospect’s thinking, you can bring in the necessary technical points.

Pressing Your Buyer’s Emotional Hot Button

emotional hot buttonListen. If you want your buyer to well…buy…from you, you need to get his emotions raging. To make him want to buy. NOW!


Pay close attention to what I’m going to tell you.

I want you to focus on these top 10 buying emotion. And you will do all you can to invoke these emotion in your buyer’s mind.

The Top 14 Buyer’s Emotion - The Secret Revealed!

  • Fear
  • Curiosity
  • Vanity
  • Compassion
  • Insecurity
  • Lust
  • Pride
  • Laziness
  • Confidence
  • Satisfaction
  • Desperation
  • Jealousy
  • Embarrassment
  • Anger

Got them all down? Good. Think of all ways and examples to incite all these emotions the next time you sit down to write your sales copy or when you engage in a persuasive pitch to someone in person.

When you get him sufficiently moved, he will buy. All this are part of consumer psychology and sales techniques.

And it’s just fascinating to see how these can affect one’s buying decision. And not just buying decision. It’s also the speed of it.

How To Use Your Audience’s Fear To Your Marketing’s Advantage

fearFor those who play stocks, you might be familiar with this saying.

"Stocks take the stairs on the way up… and the elevator on the way down."

Don’t believe me?

Just pick any stocks in the market and observe how long it takes for it to reach it’s all time high, and then take a look at the time it takes to drop back to the bottom or at least to half of it.

More often than not - it literally takes the elevator down! Back to square one!

What does this show?

One word - FEAR!

In marketing, we can take advantage of this very fear element of your prospects to your profit.


Remember the following…

The Fear Of Loss Is Greater Than The Desire For Gain

Everyone loves to win something. But they hate losing even more.

It’s all nice presenting the benefits and how your prospects can gain when they take up your product or services.

All well and good. You touch on their emotion. You make them feel positive.


Negative emotions work powerfully too!