Home | Marketing Blog

Pressing Your Buyer’s Emotional Hot Button

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

emotional hot buttonListen. If you want your buyer to well…buy…from you, you need to get his emotions raging. To make him want to buy. NOW!

How?

Pay close attention to what I’m going to tell you.

I want you to focus on these top 10 buying emotion. And you will do all you can to invoke these emotion in your buyer’s mind.

The Top 14 Buyer’s Emotion - The Secret Revealed!

  • Fear
  • Curiosity
  • Vanity
  • Compassion
  • Insecurity
  • Lust
  • Pride
  • Laziness
  • Confidence
  • Satisfaction
  • Desperation
  • Jealousy
  • Embarrassment
  • Anger

Got them all down? Good. Think of all ways and examples to incite all these emotions the next time you sit down to write your sales copy or when you engage in a persuasive pitch to someone in person.

When you get him sufficiently moved, he will buy. All this are part of consumer psychology and sales techniques.

And it’s just fascinating to see how these can affect one’s buying decision. And not just buying decision. It’s also the speed of it.



Share & Enjoy With Your Friends

del.icio.us Digg Furl Reddit Help



This Feedback Seeker does not exist.

50 Power Words To ‘Juice’ Up Your Sales Copy

clip_image002Copywriting is salesmanship in print.

If you want to sell on the net, then you MUST know copywriting.

You need to use words that sell. Words that inspire emotional response in your prospect.

And to make them want to buy.

            

Copywriting is all about the clever use of persuasive power words to entice and compel people into buying.

Yes the art of using just that - ‘hot’ words that sell which pushed your emotional hot button.

If we are to use the normal words like we do in our typical conversation, we might have trouble convincing, because the words we usually speak lack the extra ’spark’ and ‘emotional-inducing’ elements.

With effective emotional triggering words and phrases, it can make a major difference to your conversion.

I compiled a list of 50 power and ‘juicy’ words that can help to spice up your copy and give it an ‘extra’ magic.

Here Goes Nothing!

1
Absolutely

2
Accomplish

3
Achieve

4
Adore

5
Advice

6
Alluring

7
Authentic

8
Automatically

9
Avalanche

10
Choice

11
Cinch



Share & Enjoy With Your Friends

del.icio.us Digg Furl Reddit Help



This Feedback Seeker does not exist.

Copywriter Alert: 15 Quick Start Questions For Persuasive Sales Letter Writing

Copywriting Questionaire

Writing sales copy is not easy especially if you are new to it.

Often, you may get the dreaded “writer’s block”!

You don’t how to start…and where to start.

And sometimes you don’t even know what the hell to write!

Fear not. All you need is a guiding light. I prepared a quick video, and inside you will learn:

  • A copywriting questionnaire to get your creative juices flowing
  • How to get your sales copy foundation up and running in no time

Click the “play” button to watch the video now!

As usual, let me know what you think.

Is this video useful? Shoot away!

All success,

Jag Foo

JagFoo

P.S imageYou can download a PDF version report of the video here.



Share & Enjoy With Your Friends

del.icio.us Digg Furl Reddit Help



This Feedback Seeker does not exist.

4 More Ways to Turbocharge Your Writing

Came across this excellent article on copywriting. And I thought I share this with you. Enjoy!

By Yanik Silver

Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.

The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always tell copywriters not to worry about getting every word right. Just "let it all hang out."

Then, the real work begins: the editing. That’s when you transform your copy from decent to good - or even great. As copywriting expert Clayton Makepeace says, "The more compelling you make each section of your sales letter, the greater your response and average order will be."

In my last article for ETR - "4 Simple Ways to Turbocharge Your Writing" - I said that the best way to do the editing is to focus on one thing at a time. And I walked you through the first four phases of the process.



Share & Enjoy With Your Friends

del.icio.us Digg Furl Reddit Help



This Feedback Seeker does not exist.

4 More Ways to Turbocharge Your Writing

Came across this excellent article on copywriting. And I thought I share this with you. Enjoy!

By Yanik Silver

Sales copy can make or break your marketing campaign. That’s why it’s so important to ensure that it is as strong and persuasive as possible.

The first step, of course, is to get the first draft of the copy down on paper (or computer screen) as quickly as possible. I always tell copywriters not to worry about getting every word right. Just "let it all hang out."

Then, the real work begins: the editing. That’s when you transform your copy from decent to good - or even great. As copywriting expert Clayton Makepeace says, "The more compelling you make each section of your sales letter, the greater your response and average order will be."

In my last article for ETR - "4 Simple Ways to Turbocharge Your Writing" - I said that the best way to do the editing is to focus on one thing at a time. And I walked you through the first four phases of the process.



Share & Enjoy With Your Friends

del.icio.us Digg Furl Reddit Help



This Feedback Seeker does not exist.

Long Sales Copy Don’t Work? Think Again.


image
You know, I have been before in quite a fair number of marketing discussions whereby the opposite party will frequently say, "Why bother writing a long sales copy?"

"Nobody will read it."

"It doesn’t work."

"Nobody is going to wade through the pages of words"

Is it really so?

Will interested buyers not even read it at all?

Here’s the truth - long sales copy has been around because - it works! It as simple as that.

I’m not saying long sales copy out-pull short ones ALL the time. But generally, it does.

Here’s a simple example to illustrate my point.

Nothing beats face to face selling where you can see the person, talk to him and address his concerns up front right? There is an inter personal connection you can forge more easily.

Now say you are going to sell a 50 dollar product to a prospect…how long will you take to convince him (assuming that you do)?

10 minutes? 15 minutes? Half an hour?

Okay…let just assume you are a pretty good salesman…and you take ONLY 5 minutes to convince your prospect to buy?



Share & Enjoy With Your Friends

del.icio.us Digg Furl Reddit Help



This Feedback Seeker does not exist.

Using The Power Of Imagination For Persuasive Salesmanship

power of imagination for persuasive salesmanshipSometimes when you introduce a product to a prospect, he may resist your attempt to sell him.

Now, just because he is showing some objections, doesn’t necessarily mean that he may not like your product.

Often, he may just not be immediately aware of how the product can help him. His mind is closed.

If you are a salesman, it’s your job to open up his mind on the various possibilities on how the product can benefit him.

We want to paint a nice picture for him to imagine. For him to feel it. And actually using it, reaping all the rewards in the process.

That’s utilizing the power of imagination for you, my friend.

Let’s take an example to illustrate my point, shall we?

Say you are persuading your prospect to buy a life insurance for himself…

You can get him to imagine the following scenarios

  • What if he falls ill? Who will take care of him…?
  • What if he loses his job because of his illness? How will he support himself? And what about his family? Who will put food on the table for them…?


Share & Enjoy With Your Friends

del.icio.us Digg Furl Reddit Help



This Feedback Seeker does not exist.